Mercedes-Benz created a new sub-brand named Mercedes me. This brand takes care of customer needs all around the topics of connecting, moving, assisting, financing and inspiring. The Mercedes me app gives informations about all that in an exploration(landscape)- and information-mode (portrait). The app did not include remote features and was placeholder with marketing content. It was in app stores until the latest version came up, including the remote features.
Design Lead /
Concept, Art Direction